In July 1992, at Cowes Marina, Juliana's on the Island was created in the boathouse as a Carribbean themed Nightcub & Cocktail Bar
was quickly extended to a sporting Superclub
The Juliana's club was open for 12 nights for the The Commodores Cup and Cowes Week Regatta entertaining over 8,000 guests over the period and the Royal Yacht Brittannia.
Juliana's had formerly run a Nightclub facility at the Trinity Theatre and Discotheques played at The Royal Yacht Squadron Ball, Northwood House Ball, Sailing Clubs as well as the Bembridge and Seaview Balls
Juliana's on the Island set a new benchmark for entertainment at sporting events, and was followed with facilities at international polo.